Google (Nasdaq: GOOG) is always growing new tech and generation service comes to people! Google always tries to make with new generation. As I have talked more about new service before in some articles that has link in last of this post. check it out after reading this article.

Now I will talk about new service of google launched. We can't say actually new service but of course it's change in its property. Now come to the point. Google has introduced an image format that cuts down file size by 40 percent, compared to the JPEG format, speeding page loading and reducing storage requirements. Still, there are barriers to adoption, not the least of which could be a lack of perceived need. "The challenge is that the market thinks JPEG is good enough," said tech analyst Rob Enderle.

what does that means ? that straight means is that uploading speed of images will be more than ever.

Till now there are format like this : JPEG
                                                                         PNG
                                                                        GIF
                                                                        BITMAP

And now new google's new format "WEBP" !

this is only fot to increase the speed of performance of website. WebP (pronounced "weppy") reduces the file size of images by 40 percent, the company claims. In most of website there is 65% of images transmitted to internet, according to google. so, It takes more time. WebP was designed to improve the compression offered by the widely used lossy JPEG format. The result is the lossy WebP.

And google has also created a website for WEB developers and users to access the new format of image WebP format. The images presented at the site show WebP side-by-side with JPEG images. The WebP images are 40 to 50 percent trimmer in bytes but look the same to the human eye. The comparisons were selected by Google, so it's impossible to tell whether all images will resolve at equivalent quality to the larger JPEG images.

HOW DOES IT WORKS?

IT's based on open source VP8.To trim down file size for WebP, Google used an image compressor based on the VP8 codec that Google open-sourced in May 2010. Google tested the VP8 format by randomly picking about a million images from the Web. In that mostly it were JPEGs, plus some PNGs and GIFs --and re-encoding them to WebP. And so, the result was, reduction in file size of around 39 percent of course without perceptively compromising visual quality, according to Google.

And after that Google is also releasing a conversion tool that allows developers and users to convert images to the WebP format.

NOW ONE QUESTION IS WILL DEVELOPERS SWITCH TO THIS INNOVATIVE IDEA OF GOOGLE?

google WebP format

The success of WebP depends on developer community's willingness to switch to from the ubiquitous JPEG.

Now original talk:

"Google is a force of nature on the Internet. If ever there was a company that could drive Internet standards, it's Google," Rob Enderle, principal analyst of the Enderle Group, told TechNewsWorld. "The only one in their vicinity is Microsoft (Nasdaq: MSFT), and Microsoft is not a major power in organizing and delivering images.The challenge is that the market thinks JPEG is good enough," said Enderle. "Google hasn't really done much to get people to move off something they really embrace. Gmail is probably the exception. Google has the breadth and stature to do it, but do they have the skillset to move people off of something they like?"

so, now when this type of technology is going down in internet, this type of new technology of google will make it up of speed. You also know in this generation how importance speed is!

Check out our ither articles on google new service: