Toyota Auris: New Car Film To Raise Greater Awareness Of Hybrid Technology

Now I am going to talk about Toyota Auris! this is the new car And also launched in UK. But in this article I am not going to talk about this car. 

I am goibg to talk about the film of the Toyota Auris. Yes, Not being the "top Gear" type petrohead, I admire hybrods and also Hybrid technology. If you are living in UK, than You must know and also have seen the latest technology filled car The TOyota Auris at some point on the road. And with relation tho this car, Toyota and Glue Isobar have teamed up to create a film of this car.

In making of this film there is also new technology that is called EDGE FILM PROJECTION TECHNOLOGY. that is to showcase TOYOTA's innovative hybrod technology, And I must say that the film will also inspire them to find out more about the benifit and also can say profit of HYBROD TECHNOLOGY in new car Auris. and that's an aim of this making of film.

What is this film about and how it creates?

(below report is by gadgetlite.com)

Toyota is to launch a cutting-edge film featuring the latest projection mapping techniques to showcase the unique Hybrid technology now available inside their new Auris.                                                                                                                                    

                                                                                                                                                                        

The film, developed by glue Isobar, is designed to portray the vehicle’s extraordinary ability to constantly recycle the energy it uses.The 3D projection shows the car transforming; its bodywork peeling back to reveal a glowing blue light which symbolizes the car’s Hybrid energy.                                                                     

                                                                                                                                                                           

The energy then escapes from the car and ‘energises’ objects in the surrounding environment. Upon reaching a crescendo, the sequence then reverses, with the energy being drawn back into the car, thus demonstrating how the Auris Hybrid gets its energy back and deliver exceptional fuel economy.                                              

                                                                                                                                                                            

The documentary-style piece, which is intended to appeal to a tech-savvy audience, was shot in one take on location in a tunnel in London’s Shoreditch. Witnessed by passers-by, the film is accompanied by an original and immersive audio track.                                                                                                                                            

                                                                                                                                                                          

The film will be seeded via digital channels on 7th October and further social content will be curated and hosted on a dedicated campaign hub at ‘www.getyourenergyback.co.uk’.                                                                                                              

                                                                                                                                                                        

The film has been produced by glue Isobar’s digital film unit, Superglue, which counts Gavin Rothery, the VFX expert behind the special effects on Bafta-winning film Moon, as one of its team members.