Google new service always: New WebP Image Format Could Send JPEG Packing

Google (Nasdaq: GOOG) is always growing new tech and generation service comes to people! Google always tries to make with new generation. As I have talked more about new service before in some articles that has link in last of this post. check it out after reading this article.


Now I will talk about new service of google launched. We can't say actually new service but of course it's change in its property. Now come to the point.  Google has introduced an image format that cuts down file size by 40 percent, compared to the JPEG format, speeding page loading and reducing storage requirements. Still, there are barriers to adoption, not the least of which could be a lack of perceived need. "The challenge is that the market thinks JPEG is good enough," said tech analyst Rob Enderle.

 

what does that means ? that straight means is that uploading speed of images will be more than ever.


Till now there are format like this : JPEG
                                                                         PNG
                                                                        GIF
                                                                        BITMAP

 And now new google's new format "WEBP" !

this is only fot to increase the speed of performance of website. WebP (pronounced "weppy") reduces the file size of images by 40 percent, the company claims. In most of website there is 65% of images transmitted to internet, according to google. so,  It takes more time. WebP was designed to improve the compression offered by the widely used lossy JPEG format. The result is the lossy WebP.

 

And google has also created a website for WEB developers and users to access the new format of image WebP format. The images presented at the site show WebP side-by-side with JPEG images. The WebP images are 40 to 50 percent trimmer in bytes but look the same to the human eye. The comparisons were selected by Google, so it's impossible to tell whether all images will resolve at equivalent quality to the larger JPEG images.

 

HOW DOES IT WORKS?

 

IT's based on open source VP8.To trim down file size for WebP, Google used an image compressor based on the VP8 codec that Google open-sourced in May 2010. Google tested the VP8 format by randomly picking about a million images from the Web. In that mostly it were  JPEGs, plus some PNGs and GIFs --and re-encoding them to WebP. And so, the result was, reduction in file size of around 39 percent of course without perceptively compromising visual quality, according to Google.

 

And after that Google is also releasing a conversion tool that allows developers  and users to convert images to the WebP format.

 

NOW ONE QUESTION IS WILL DEVELOPERS SWITCH TO THIS INNOVATIVE IDEA OF GOOGLE?

 

google WebP format

The success of WebP depends on developer community's willingness to switch to from the ubiquitous JPEG.

 

Now original talk:

                                               "Google is a force of nature on the Internet. If ever there was a company that could drive Internet standards, it's Google," Rob Enderle, principal analyst of the Enderle Group, told TechNewsWorld. "The only one in their vicinity is Microsoft (Nasdaq: MSFT), and Microsoft is not a major power in organizing and delivering images.The challenge is that the market thinks JPEG is good enough," said Enderle. "Google hasn't really done much to get people to move off something they really embrace. Gmail is probably the exception. Google has the breadth and stature to do it, but do they have the skillset to move people off of something they like?"

 so, now when this type of technology is going down in internet, this type of new technology of google will make it up of speed. You also know in this generation how importance speed  is!

Check out our ither articles on google new service:

new service by google: Gmail threading a choice

google growing at all: Google Chrome 7.0.517.8 Beta

Google testing higher-quality video chat in Gmail

 Google launches Family Safety Center

Google Chrome rocking n will able to beat firefox ???

Google gives real-time search its own page

new service by google: Gmail threading a choice

GOOGlE! what do you think about Google ? this is the most profitable website and business in WEB area. Now I will not talk about it’s growing topic. 

Which E-mail account is using you? If you are not using Gmail (Google) than you are doing big mistake. Yes, that's right. Now a days most problem on E-mail account is 

To managing e-mail. Google is launching new service for Gmail. Google is addressing one of the biggest complaints new Gmail users have about the service: it's giving users a way to turn off threaded messages.

So, google is planning to letting start users toogle between Gmail's threaded "conversation" view which groups messages with the same subject in the in-box and an old-school in box style in which incoming e-mails are displayed in the order they were received.

And yes this service is for regular free users and also for  corporate google application users.

GOoGle has created G-mail as just for E-mail Account but as new technology and new science of WWW and WEB in computer science it  has changed some options and service provided in G-mail account.

Google has already given one option in gmail said “classic” option for unthreaded messages.

Now you will ask this type of questions: 

                                         How to turn off gmail threading?

is there a way to unthread a "conversation"? check out this "conversation" submitted by google users in forum click here for How to turn off gmail threading? click here for Is there a way to unthread a "conversation"?

Live Matrix aims to schedule the Web

A new service called Live Matrix, which comes out of private beta Monday morning, is attempting to solve the very large problem of organizing live events from all around the Web into one place.
These are not just Web events though--things like Apple event live blogs, online sales, or streamed concerts--but TV programs, auctions, and sporting events too.
In the same way TV listings work, users can cycle through upcoming events by "channel." These are broken down by genres like sports, entertainment, news, and shopping. Users are also able to create their own channels by "following" particular programming items.

The mechanism for finding new events is displaying how many users have saved any particular one; each event gets a little counter that looks similar to Digg's voting box, and some of the most popular events--both live and upcoming--get some limelight on the site's front page. Once you've found an event you like, you can then save it to your listings, schedule a reminder, or share to a social network:

To actually view content, the service jumps you off-site, which in my testing worked well for some things and not so well with others. For scheduled Web shows like CNET's live podcasts, it takes you straight to the program page, but other things like sports games did not always go to the right event. I also ran into problems with sites that required registration or a pay wall to view content, something that would have been nice to get the heads-up on, or filter out of the listings.

Fans of Clicker will no doubt be drawn to the site for some of its scheduling similarities, though Live Matrix has much broader ambitions at bringing together video content along with just about anything that's got a time and URL. While I think video is what most people are going to be angling for, the site has some serious potential for organizing just about everything else.

  

Josh Lowensohn

How to measure a website's IQ?

The creator of the world wide web, Tim Berners-Lee, has made an odd request: for a kind of rating system to help people distinguish sites that can be trusted to tell the truth, and those that can't.

Berners-Lee was speaking at the launch of the World Wide Web Foundation, which aims to ensure that everyone in the world benefits as the web evolves.

In his speech he referred to the way fears that the LHC could destroy the worldspread like wildfire online. As the BBC puts it, he explained that "there needed to be new systems that would give websites a label for trustworthiness once they had been proved reliable sources."

He went on to say that he didn't think "a simple number like an IQ rating" is a good idea: "I'd be interested in different organisations labelling websites in different ways". Whatever process is used to hand out the labels, it sounds like a bad idea to me.

Berners-Lee himself directed us towards some of the its biggest problems:

"On the web the thinking of cults can spread very rapidly and suddenly a cult which was 12 people who had some deep personal issues suddenly find a formula which is very believable...A sort of conspiracy theory of sorts and which you can imagine spreading to thousands of people and being deeply damaging."

There are plenty of arguments online already about whether Scientology is a cult. I find it unlikely anyone will be keen to step in and label sites on either side as not to be trusted. Others might reasonably argue that all religions - whether established or not - should come with a warning message.
As for wading in to put a stop to conspiracy theories, I can't image anything their proponents could benefit from more.

Berners-Lee also mentioned the system would help people find out the real science behind, for example, the LHC's risks. You might think handing out rating for sites about science would be easier, with publishers of peer-reviewed science, for example, receiving a top rating without problems.

But there will be papers in the archives of any journal that have been entirely superseded. And a whole lot more that present results that are valid, but can be misleading to some readers. Web licences to ensure that people only read sites they can handle are the next logical step.

Fortunately it's much more likely that the whole idea will quietly be forgotten, which will at least prevent Berners-Lee receiving one of the first "potentially misleading" badges for thinking it up in the first place.

Let's hope the World Wide Web Foundation and its laudable goals have a rosier future.