Toyota Auris: New Car Film To Raise Greater Awareness Of Hybrid Technology

Now I am going to talk about Toyota Auris! this is the new car And also launched in UK. But in this article I am not going to talk about this car. 

I am goibg to talk about the film of the Toyota Auris. Yes, Not being the "top Gear" type petrohead, I admire hybrods and also Hybrid technology. If you are living in UK, than You must know and also have seen the latest technology filled car The TOyota Auris at some point on the road. And with relation tho this car, Toyota and Glue Isobar have teamed up to create a film of this car.

In making of this film there is also new technology that is called EDGE FILM PROJECTION TECHNOLOGY. that is to showcase TOYOTA's innovative hybrod technology, And I must say that the film will also inspire them to find out more about the benifit and also can say profit of HYBROD TECHNOLOGY in new car Auris. and that's an aim of this making of film.

What is this film about and how it creates?

(below report is by gadgetlite.com)

Toyota is to launch a cutting-edge film featuring the latest projection mapping techniques to showcase the unique Hybrid technology now available inside their new Auris.                                                                                                                                    

                                                                                                                                                                        

The film, developed by glue Isobar, is designed to portray the vehicle’s extraordinary ability to constantly recycle the energy it uses.The 3D projection shows the car transforming; its bodywork peeling back to reveal a glowing blue light which symbolizes the car’s Hybrid energy.                                                                     

                                                                                                                                                                           

The energy then escapes from the car and ‘energises’ objects in the surrounding environment. Upon reaching a crescendo, the sequence then reverses, with the energy being drawn back into the car, thus demonstrating how the Auris Hybrid gets its energy back and deliver exceptional fuel economy.                                              

                                                                                                                                                                            

The documentary-style piece, which is intended to appeal to a tech-savvy audience, was shot in one take on location in a tunnel in London’s Shoreditch. Witnessed by passers-by, the film is accompanied by an original and immersive audio track.                                                                                                                                            

                                                                                                                                                                          

The film will be seeded via digital channels on 7th October and further social content will be curated and hosted on a dedicated campaign hub at ‘www.getyourenergyback.co.uk’.                                                                                                              

                                                                                                                                                                        

The film has been produced by glue Isobar’s digital film unit, Superglue, which counts Gavin Rothery, the VFX expert behind the special effects on Bafta-winning film Moon, as one of its team members.                                                                    

4G & the Dawn of Service-based Pricing

As you know technology is going on thw way at its own increasing speed! Now a days you already know about 3G technology, that was unknown for some days. And now there is a new technology that's called 4g technology. If you want to know about 4G technology check out this articles about 4G technology here. 

Now I will talk about issue on 4G technology pricing.The Coming Wireless Broadband Revolution

It is clear that wireless broadband or 4G has the potential to significantly change the way we live and work — possibly even to the same extent that the mobile phone has changed the way billions of people live and work today.

To really drive growth in 4G wireless broadband usage, and to maximize the opportunity for 4G revenue, service providers should consider treating their 4G networks as "service pipes" over which they can make a wide range of services available to the end users — from tiered packages of “service channels” to one-time, pay-as-you-go offerings. In concert with this strategy, as demand for new 4G services grows, the smooth delivery, configuration, security and management of a wide range of services on every single 4G-capable device will become increasingly key to the success of the 4G service offerings. This means that the service enablement and device management platform will become a critical success factor in the launch of 4G networks and services.

As I said to make life faster  service provide has to make this service valuable at low price. so, hope in just some days you would have 4g technology in your palm at low price.

Android Tablet PC: Samsung Galaxy Tab shows its advantages (in comparison to iPad) in a video on YouTube

Right now, Samsung is promoting Galaxy Tab, the expected tablet of the company which has been scheduled to hit the stores in Europe and United States in a few weeks. Also, it will roll out to more regions of the world before the end of the year (for example some countries of Latin America). The announcement of the launch of Galaxy Tab has received an excellent reception from the press and an unexpected interest from potential users.

Everything began with the Apple iPad, which was first announced in January 2010, receiving mixed reactions. There was positive opinions focused on three aspects: The product quality that Apple always offers, the Apps platform which had already a growing number of developers of iPhone and iPod Touch applications, and the effectiveness of Apple when the company introduces new products. On the other hand, with the negative opinions, the usefulness of the product was put in doubt; iPad attracted criticism due to the lack of support for Adobe Flash (that is a real problem if you want to browse some websites), and the lack of cameras which makes impossible the implementation of several functionalities (such as video call).

At this time, Samsung is getting ready  to launch the major competitor of the iPad, and this company has made a decision that apparently would be the right decision according to some analysts: Its Galaxy Tab is smaller than iPad and comes with a 7-inch screen (the iPad has a 9.7-inch screen); for that reason, the Samsung tablet would be carried in a more easy way and would be grasped with only one hand, which is something difficult with the Apple product.

The rest of the features include several missing features in the iPad: Adobe Flash to browse the web without restrictions, two cameras with video call functionality, and Android 2.2 as operating system, which is the OS that is growing faster than any other in the market today.

VIDEO:

Nokia vows to take on iOS, Android

Niklas Savender, Nokia's executive vice president in charge of sales

(Credit: Stephen Shankland/CNET)

LONDON--It is hard to ignore the paradox at Nokia's global partner and developer conference: the company sells more smartphones than anyone else in the industry but is fighting for its life.

Nokia executives speaking here Tuesday at Nokia World 2010 didn't try to dismiss the years of trouble that culminated last week in the hiring of Microsoft's Stephen Elop as its new chief executive. Nokia's management is facing Apple's and Google's economic might, brand power, and sudden relevance in the mobile phone market that Nokia once dominated.

With words that were at times defiant, defensive, and strident, though, three Nokia leaders tried to show a new assertiveness to the programmers and mobile phone service providers that the company needs as allies.

"We haven't been as competitive as we want to be in smartphones. That's about to change," said Niklas Savender, Nokia's executive vice president of sales. "Today, we shift into high gear in Nokia's fight back in smartphone leadership."

It's a time of turmoil for Nokia. Chairman Jorma Ollila plans to leave in 2012, The Wall Street Journal reported Tuesday. That's on top of last week's announcement of Elop replacing CEO Olli-Pekka Kallasvuo and Monday's announcement that mobile solutions chief Anssi Vanjoki is stepping down.

To recover its position, Nokia is trying to capitalize on the large number of Nokia phones in circulation today--not just smartphones but the more modest and widespread "feature phones," which fit midway between smartphones and basic cell phones. The company is pitching its wares to ordinary people, the folks far from Silicon Valley's technophilic bubble.

Nokia not only wants to sell its phones to this vast yet growing market, but also to turn those people into customers for software sold through Nokia's Ovi store.

Nokia has its work cut out for it, though: Apple's iPhone is spreading well beyond the upper crust, and developers writing software for it can extend to millions of iPod Touch and iPad devices as well. Google's Android OS is a newer arrival, but new Android phones from several top-tier phone makers arrive almost weekly, and its applications market is maturing.

Nokia has a lot of clout yet, though. Gartner predicts Symbian and Android will roughly tie for smartphone operating system market share in 2014--30.2 percent for Symbian and 29.6 percent for Android. The analyst firm also predicts Research In Motion's BlackBerry OS will slip to 11.7 percent that year, and Apple's iOS to 14.9 percent.

Naturally, Vodafone, one of the world's largest carriers, is a willing partner in Nokia's efforts to upsell the world's masses to new phones with new network abilities, not just cater to higher-end customers.

"Everybody--north to south, rich to poor--must be thought of as a data customer," Vodafone CEO Vittorio Colao said.

New smartphones
Both hardware and software figure in Nokia's attempt to rally against the polished user interfaces, advanced Internet connectivity, and thriving developer communities of Android and iOS.

To that end, Nokia has introduced three new-generation smartphones joining its current flagship N8 smartphone in using the Symbian operating system: the smaller C6, the thinner and more expensive C7, and the big and business-oriented E7.

The C6 is the smallest of the bunch and comes with the new ClearBlack Display, which provides deeper black colors, Vanjoki said.

Nokia's new Symbian lineup has three new phones. From left to right are the new C6, the new C7, the previously announced flagship N8, and the new E7.

(Credit: Stephen Shankland/CNET)

Next up the line is the C7, which features a larger screen and a thinner body. "The C7 is the sleekest, smoothest device in the world. No doubt about that," Vanjoki said.

Last is the E7, the successor to the Nokia 9000 Communicator throne for devices that offer more features without worrying overmuch about a svelte design.

"It's big," Vanjoki said. "For those of us in business and on the move, nothing beats a real keyboard...It's really an office on the go."

Software push
Phones are nice, but one of the chief disruptions from iOS and Android is in extra software--the huge range of games and productivity tools that let a person easily customize a phone. Nokia's phone dominance dates from an era where phone apps came with the phone for the most part, but it's trying to get with the times.

There are 175 million Symbian phones in customers' hands today, with 260,000 being sold each day, so that could be a powerful draw for programmers trying to find a market. Nokia is trying to woo them with better developer tools, lower development costs, and improvements to its Ovi store, said Purnima Kochikar, Nokia's vice president of Forum Nokia and developer community.

On the software side, the company announced changes for developers geared to make it easier to write software for a variety of Nokia phones, including the lower-end Series 40 and Series 60 models.

Purnima Kochikar, vice president of Forum Nokia and developer community

(Credit: Stephen Shankland/CNET)

Specifically, Nokia touted its Qt Software Development Kit (SDK), whose use lets developers more easily write software not just for Nokia's prevailing phone operating systems today but also the Linux-based MeeGo operating system that it's developing with Intel and using on its next-generation N9 flagship phone.

And Nokia also announced the ability for developers to build in-app purchasing into their programs, meaning that people who download free versions of programs can upgrade to premium ones without leaving the application.

It also means that Rovio Mobile, developer of the popular Angry Birds game for mobile devices, can enable a new feature announced Tuesday: the new Mighty Eagle character that can bulldoze opponents--once the player purchases the right to use it in the game.

"In-app [purchasing] capabilities provide a remarkable opportunity to provide extraordinary content to our most engaged customers," said Rovio CEO Mikael Hed.

Nokia also hopes to spur more purchases with lower-end devices; Nokia sold 364 million Series 40 devices last year, all potential new customers. One mechanism Nokia is pushing is operator-driven purchases, in which customers buy applications or content through their mobile phone service provider rather than with a credit card.

And to improve lower-end phone use, Nokia's SDK now supports touch screens on such phones. Kochikar also touted a new WebKit-based browser.

Silicon Valley remains the epicenter of application development, but it's spreading, Kochikar said. On a recent tour she took, developer events were packed, she said.

"Nokia is much loved in most parts of our planet. So I felt like a rock star in a lot of the places I visited. Then when I get back to Silicon Valley--well, not so much," she said. "The good news is we have made a lot of progress this year toward creating a Nokia ecosystem that developers everywhere will love and embrace."

Vodafone CEO Vittorio Colao speaking at Nokia's conference.

(Credit: Stephen Shankland/CNET)

Want to print in 3 dimensions?

• The process is similar to an inkjet printer, however, the "ink" is powder and a bonding agent.

 

•  Printing in layers, the machine builds up the object in three dimensions.

 Some of the gadgets engineers come up with are just cool. We’re going to check out one of them. Printing in three-dimensions. Today, on Engineering Works!

 
Most of us have home computers these days, and they’re all connected to desktop printers. Hit the print key and out comes that report you needed for work or a barbecue sauce recipe from the web. Easy.

 
That was then. "Now, a new kind of printer is taking printing into three-dimensions, not just flat on a piece of paper. These printers print out solid objects, usually in plastic. There aren’t many of the printers around yet. Technology geeks and hobbyists own most of them. They use them to make stuff like jewelry, toys, tools or kitchen appliances."

Tonight Show host and classic car collector Jay Leno even has one. His mechanics use it to print out car parts that they can’t buy any longer. They send the plastic models to machine shops to get real metal parts made, cheaper and faster than custom-designed parts.

 
The 3-D printers are starting to catch on. You can buy them in some electronics stores or directly from the manufacturers. Prices run from $750 for a desktop kit model to $27,000 for Leno’s refrigerator-sized unit. So far, it’s definitely a niche device, but enthusiasts are sure that someday we’ll be printing out things we need, not just fun stuff.

 
We can’t print out a ride home, but we’re still done. See you next time.

Engineering Works! is made possible by Texas A&M Engineering and produced by KAMU-FM in College Station. Learn more about engineering. Visit us on the World Wide Web. http://engineeringworks.tamu.edu    

Next after 3G: 4G Technology

Fourth Generation (4G) mobiles

4G also called as Fourth-Generation Communications System, is a term used to describe the next step in wireless communications. A 4G system can provide a comprehensive IP solution where voice, data and streamed multimedia can be provided to users on an "Anytime, Anywhere" basis. The data transfer rates are also much higher than previous generations.

The main objectives of 4G are:

1)4G will be a fully IP-based integrated system.

2)This will be capable of providing 100 Mbit/s and 1 Gbit/s speeds both indoors and outdoors.

3)It can provide premium quality and high security.

4)4G offer all types of services at an affordable cost.

4G is developed to provide high quality of service (QoS) and rate requirements set by forthcoming applications such as wireless broadband access, Multimedia Messaging, Video Chat, Mobile TV, High definition TV content, DVB, minimal service like voice and data, and other streaming services.

4G technology allow high-quality smooth video transmission. It will enable fast downloading of full-length songs or music pieces in real time.

The business and popularity of 4Gmobiles is predicted to be very vast. On an average, by 2009, this 4Gmobile market will be over $400B and it will dominate the wireless communications, and its converged system will replace most conventional wireless infrastructure.

Data Rates For 4G:

The downloading speed for mobile Internet connections is from 9.6 kbit/s for 2G cellular at present. However, in actual use the data rates are usually slower, especially in crowded areas, or when there is congestion in network.

4G mobile data transmission rates are planned to be up to 20 megabits per second which means that it will be about 10-20 times faster than standard ASDL services.

In terms of connection seeds, 4G will be about 200 times faster than present 2G mobile data rates, and about 10 times faster than 3G broadband mobile. 3G data rates are currently 2Mbit/sec, which is very fast compared to 2G's 9.6Kbit/sec.

new phone with new technology: HTC Touch Pro 2

With every new product that HTC launches in the market, it is increasing its stronghold in the market of phones. HTC has always catered to a large client base and there is a phone for every kind of user, from the Multimedia to the Business, you name it and they have it. Well unveiling the latest in this series is the HTC Touch Pro2. Well all of us remember when HTC took the market with a storm when the HTC touch procame out. Well the HTC Touch Pro2 has had a better response. The philosophy behind the product is that business is based on communication and this power packed device has more than just the goods to give the right boost to your business.

It has the much useful QWERTY keyboard that slides out and has spacious keys, the screen can be tilted to the right degree in order to provide you the clearest viewing experience, the screen is touch sensitive and 3.6 inch diagonally, and other features like zoom bar to zoom in and zoom out of pictures with efficiency and ease. Like the other phones, this one too has the Windows Mobile Platform and weighs less than 180 grams including the battery. It is just the phone you had been waiting for.

An electric fuel cell powered by your own body:CHANNEL YOUR PERSONAL POWER

Here’s a new one. An electric fuel cell 

powered by your own body. We’ll take a look, today on 

Engineering Works!

•  Lightweight, compact devices could power medical devices. 

• Eat a Snickers bar to power up.

                                                         These days, everybody’s looking for new sources of electricity. All our portable electronics  -- iPods, cell phones, laptops -- they all need good batteries to keep playing or talking or 

 calculating. The batteries we have really aren’t that good. They’re not much better than the voltaic pile battery Alessandro Volta invented more than 200 years ago.

Engineering researchers are looking into a new power source. They’re looking, well, into themselves. 

 

It’s pretty simple – and complicated, all at the same time. Imagine a small chip – called a biofuel cell – that uses sugar and oxygen to generate electricity. Now, imagine that biofuel cell is implanted in your arm. The oxygen and sugar is in your blood. Can you see it now? Electricity. It’s always there and always being recharged. Running low on power? Grab a Coke or a candy bar. 

The engineers really aren’t interested in a new way for you to power your iPod. Not yet, anyway. They’re looking for lightweight, compact, dependable ways for astronauts to power things like medical sensors in space. Now, they’re getting ready to send one up in a satellite to see how well it does in orbit. No people. Just tiny tanks of sugar and oxygen. The people will come later, they hope.

Well, our iPod sounds like it’s going flat. Guess we need to grab a Snickers bar. See you next time.  

In some luxurious cars: DRIVING BY WIRE!

Some luxury cars have as many as 100 devices or operations

controlled by a microprocessor. 

• •  Many cars have more lines of code than a jet fighter plane.
  But computer problems are giving car companies like Toyota a run for their money.

  If you haven’t been following Toyota’s troubles with the computers that help make its cars go, here’s a little background. Computers on wheels. Today, on Engineering Works! Listen to the podcast.

Computers and cars have been rolling along together for quite a while now. Henry Ford wouldn’t know what to think.

The first computer control unit in a production automobile seems to be one in a 1977 Oldsmobile Toronado that controlled spark plug timing in the engine. In 1978, the Cadillac Seville had a trip computer controlled by a computer chip. By 1980, electronic control units operated exhaust emission control system in several cars.

These days, microprocessor-controlled devices, or electronic control units, keep track of and operate all sorts of things. Acceleration and braking, the features that bedevil Toyota. Brakes, cruise control, engine valve timing, anti-skip brakes, traction control, door locks.

Tiny tanks of sugar and oxygen could power devices in space.

It’s not just high-end vehicles. Even basic econoboxes usually have at least 30 of them. Some luxury cars have as many as 100. And these are not simple little chips. Many of the cars and trucks we drive have at least 100-million lines of computer code on board. That’s more than many jet fighter planes.

Using computers to help operate the vehicle makes sense. They can process information from sensors in vehicle operating systems almost instantaneously and act on it much faster than human drivers can. But when something goes wrong, sometimes it’s really wrong.

rubber balls bounced: MATERIALS ENGINEERING, LONG AGO

Just about everybody’s bounced a rubber ball. But making that ball bounce the first time was quite an accomplishment. Who did it? We’ll see. Today, on Engineering Works! Listen to the podcast.We’re used to high-tech materials. Lightweight composites. Super strong adhesives. Polymers that shift shape on command. And it’s easy to think that coming up with new materials or changing old ones is something new. It’s not. 

Take latex, or rubber, for instance. Charles Goodyear invented the process we call, vulcanization, in 1839. Before that, rubber was sticky stuff that got soft in heat and stiff in cold. Goodyear’s process gave us the tough rubber that we use in everything from tires to rubber boots rubber bands. Goodyear’s process was important, but the Mayans in Central America were probably the first to understand how to change latex into more useful forms. And they did it hundreds of years before Goodyear. Mayans mixed latex with juice from the morning glory plant and got rubber that they used for all sorts of stuff. Rubber balls. Rubber bands. Rubber sandals. 

"Rubber statues. Adhesives, glue.The interesting part of this is that each of these things uses a different kind of rubber. Bouncy for balls. Tough for sandals. Sticky for adhesives. What they got depended on how much of morning glory juice they added to the raw liquid latex. But they did it and it worked.We’ve done it for today and it’s time to bounce out of here. See you next time."

news about apple: Apple bows to pressure, makes nice with developers

Apple's battle with developers might be heading toward a truce.

The company plans to allow developers to create applications with just about any tool they want. It will also publish its App Store Review Guidelines.

The changes could also mark a shift in Apple's contentious relationships with both Google and Adobe Systems.

Saying that it has "taken [developer] feedback to heart," Apple has decided to relax "restrictions we put in place earlier this year" on the company's iOS Developer Program license. Going forward, developers can use any development tool they want to build iOS apps, "as long as the resulting apps do not download any code."

In a statement issued Thursday morning, Apple explicitly mentions that the changed portions of its developer license are sections 3.3.1, 3.3.2, and 3.3.9. Section 3.3.1 said prior to the change that "applications may only use documented APIs in the manner prescribed by Apple and must not use or call any private APIs." It also required all apps to be originally written in Objective-C, C, C++, or JavaScript, dealing a blow to Adobe's Creative Suite 5 platform.

Section 3.3.2 required that no application "launch other executable code by any means, including without limitation through the use of a plug-in architecture, calling other frameworks, other APIs, or otherwise."

Section 3.3.9 put the squeeze on Google's AdMob by limiting an application's ability to "collect, use, or disclose to any third party, user or device data without prior user consent." Advertisers could share user data only if "the collection, use or disclosure is for the purpose of serving advertising to your application."

In addition, Apple said Thursday that it plans to publish its App Store Review Guidelines "to help developers understand how we review submitted apps." The company said that it's publishing the guidelines in an effort to be "more transparent."

Apple's decision to post review guidelines has been a long time coming. For years, the company has been approving certain apps, while not allowing others into its App Store without, according to the developers, adequate explanation. Until now, Apple has been firm in its stance.

Earlier this year, Apple updated its iOS 4 SDK with provisions that prevented developers from using tools such as Adobe Creative Suite 5 to port applications to the iPhone. Now, those tools can be used, as long as code isn't downloaded.